If you’ve painted a room in your house recently, you know that tackling a new painting project is both daunting and exhilarating. You’ve visited the big box retailers like Home Depot and Lowes and likely popped into your local Benjamin Moore and Sherwin Williams stores but found yourself overwhelmed by all the choices. You are a seasoned commitment-phobe after all, and the thought of committing to a color for your kitchen leaves feeling like this morning’s scrambled eggs. The decision about paint and color is much easier than you think and basically breaks down to two things: quality and color. There’s a simple way to achieve both in one product. It’s called full spectrum color.
Full Spectrum Color Philosophy:
To be fair, this means different things to different people but the philosophy at C2 Paint revolves around a few key factors, the first being the implementation of a one of a kind 16 colorant system. To keep things in perspective, most traditional manufacturers use 12 colorants or less in order to use the smallest amount of pigments possible, since this keeps costs low; other brands take that even further, using just 3 pigments max, plus black –which is not much more sophisticated than coloring the wall with a box of Crayolas.
Back in the day, artists – knowing that black absorbs instead of reflects colors – used deep blues and greens to darken and add depth to colors, therefore ensuring that the colors were luminous and reflective instead of flat. The same theory applies to C2 Paint. The finely ground pigments, sourced and owned solely by the company, create a high quality paint base that, when combined with the colorants, creates rich, electrifying colors.
2. Pre-edited Palette
Now that you’ve succumbed to the fact that quality paint is paramount, it’s time to choose the colors that will bring your project to life and reflect a space that is authentically YOU. Every 496 color in the C2 Palette is pre-edited—carefully vetted, named and chosen by color experts to represent a palette that is both harmonious with each other and with the colors found in nature. We leave the “in your face” fluorescent yellows and neon greens to others. Our colors bring the beauty of the outside, in. See C2’s palette here.
3. Try Before You Buy
Trying to choose the perfect paint color based on a tiny 2 x 3 sample is both fearless and foolish. C2’s Ultimate Paint chips are pre-painted poster board-sized (18’ x 24”) paint sample sheets. It’s an innovative way to see your color in a large swatch that is…wait for it…painted with actual PAINT, not printed reproductions. It’s a surefire way for homeowners and designers to save time and money.
Tiny paint pots, sample boards, or foam brushes can be quite cumbersome, messy, and frustrating to use. It was decided that the sample pots would be 16 oz. of C2 premium paint, which is enough for some generous wall samples. Homeowners and designers can agree that this is better than cheap 4 oz. jars. In fact, C2 sellers can often tint custom colors into sample pots for customers.
It’s typically a good idea for homeowners and designers alike to sample the actual paint color on boards and view the color at different times of the day and in various positions around the room; this helps confirm that that color is the one you want. Many people will skip this important step, because it takes extra work. But C2 Paint has solved this problem in creating their pre-painted cards.
4. The Real Deal
If having the most outstanding color, extraordinary durability and quality, the best color selection isn’t enough to make you try C2 Paint on your next project, maybe letting you know that the company is the only paint cooperative in North America, meaning, it’s owned by individual paint dealers (the dealer is also the shareholder) who help designers and homeowners in their locale decorate their homes.
The C2 makers ensure that the color work is the most important part of the process, not just selling paint.
The product direction is set by a group of dealers who know what their discerning customers want, and their success is dependent on selling a high quality paint line that exceeds industry standards.