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4 Reasons You Need C2 Paint in Your Life

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If you’ve painted a room in your house recently, you know that tackling a new painting project is both daunting and exhilarating. You’ve visited the big box retailers like Home Depot and Lowes and likely popped into your local Benjamin … Continue reading

The Real Story Behind C2 Paint

 “You’ll never sell a single gallon of paint.”

These words are a constant reminder that having a passion for change can be daunting, but for the founders of C2 Paint, they were pure motivation. Since its inception, C2 has dedicated itself to creating products that place artistry over automation, quality over quantity and creativity over corporate structure. For a company with big dreams and a plucky, independent spirit, the proof is most definitely in the paint.
C2 Paint is the brainchild of Thomas Hill III, a former paint chemist, who became frustrated by the poor quality of the products available in the industry. “At that time, paint was becoming just another commodity. The focus was less on quality and color and more on how they could make it cheaper, faster and more mainstream,” Hill recalls.
C2 Paint founders

The visionaries behind C2 Paint

So in 1998, he set out to do the impossible: start a paint brand that surpassed all others. He gathered a group of independent paint dealers and presented them with his proposition. This passionate, creative—and often rebellious—alliance formed the first and only dealer-owned paint brand in North America.
“We wanted to redefine what it meant to be a paint company … to avoid the trappings of a large corporate structure so we could concentrate on innovation, creativity and selling an exclusive, best-in-class product—all while maintaining our independence.”
Carefully crafted by hand, C2 was heralded as an instant classic, as evidenced by their timeless color palette and artistic philosophy.

The C2 Color Committee vets and names all colors

 “Our product is designed for the savvy consumer who truly appreciates color and quality. C2 is NOT your conventional, off-the-shelf paint. But if you’re looking for innovative, handcrafted products that are user-friendly, C2 Paint will surpass your expectations. In the world of luxury paints, our quality and durability present an incredible value proposition.”
The beauty of nature is the inspiration behind every C2 Paint color, made with unique, finely ground, artist-grade pigments. The company approaches their craft like a fine painter would—using complementary colors to tone (instead of black), and applying multiple colorants to create unmatchable, luminous colors. Curated by design professionals, the harmonious 496-color palette makes choosing colors less stressful and more intuitive.
C2 color

C2 color is a seriously, hands on passion

C2’s independence allows them to maintain the highest standards of quality—from raw materials and proprietary technology to performance and service. Exclusive offerings like color chips made with real paint, the Ultimate Paint Chip (the industry’s first 17″ x 24″ color tool) and proprietary full-spectrum color formulas have made many competitors nervous.

Ultimate Paint Chips are an easy, affordable way to test color.

“We’ve been targeted by some of the biggest names in the industry, but we consider that a compliment,” says Hill. “We’re not the type of people who back away from a challenge.”
“We’re dreamers and doers. And we will continue to create the most incredible paint colors and products available.”
Two decades and countless gallons later, C2 continues to dedicate its mission to making paint on its own terms. The company attributes much of its success to those that have supported its innovation and color philosophy—interior designers that insist on specifying C2, painters and contractors that entrust their reputation to C2, and discerning homeowners that choose C2 to beautify their homes. Together they have enabled C2 Paint to turn an impossible proposition into a colorful reality.
C2 Paint family

A family that plays with color together, stays together!



The Journey Back to Black: The Nuances of Dark Walls

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There is something undeniably glamorous about a minimalist stance — the balancing act of reduction; the idea of “less is more”. But to eclipse color and blanket everything with black holds a magic of its own.   Currently, I am experiencing … Continue reading

How Color Effects Mood

Did you ever walk into a room and feel instantly calm? Often times it’s more than Yanni on repeat that generates that sense of calm. Much of that feeling is attributed to the paint color they chose, and more specifically the undertone of the paint color they chose.

When discussing paint color, we usually think of how the shade will look in a particular room. Did you know that color can also affect the way we feel? The philosophy of color explains how color is directly tied to our emotions. Everyone understands what it means to be “red with anger”, “green with envy”, or what it is to “feel the blues”. When it comes to color for your home, you can control how your home ‘feels’ by the artful – and strategic – use of color.

color-wheel

Color is connected to the light spectrum, and therefore affects our bodies physically, even when our eyes are closed. For example, you could walk into a freshly painted white room and feel how cold it is, but enter a different white room and it might feel fresh and lively instead. Much of this is accomplished by the undertones and formulation of the color itself. That’s why full-spectrum paints are so compelling.

Full-spectrum paints, like every color in the C2 Paint palette, are formulated using multiple pigments that represent more of the color wheel than traditional paint formulas. Additionally, no C2 Paint color uses any black pigment in their color recipes, so you never have a color that looks lifeless or dull. The beauty of full-spectrum colors is that regardless of the current light condition, the paint color interacts with light in a compelling, luminous way.

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Beautiful full spectrum colorants

Combining full-spectrum paints and armed with a little knowledge about specific colors and how they make you feel, you can create an environment that really makes you feel good. Really good.

Here is a brief explanation of each color and how it affects you:

Yellow – It’s virtually impossible to be cranky in a yellow room. Using yellow, anything from palest creams to deepest golds, is like capturing the sun in a jar. Yellow is an energetic color, so use it where you want to bump up the joy.

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Lightening Bug, BD-71

Orange – If you’re looking to stimulate the appetite and add spice, orange is the perfect choice. It also symbolizes change when it’s bright and lively, and represents stability when muted and quiet. In design, energetic orange is a great color to excitement to a neutral space.

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Bittervine, BD-45

Red – Ready to romp? Yup, forget those 50 Shades and use red instead. Red raises your heart rate and time passes in a blur. Take it a little more orange and it’s the perfect color to increase your appetite.

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c2_tango_C2-566 Plum Tomato, BD-62

Purple – Interestingly, purple is a combination of hot to-trot-red and cooler-than-cool blue, so it brings both elements to the table. Purple can make your feel very meditative and intellectual or vivacious and royal.

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Tamarind, C2-505

Blue – One of  the most popular and reassuring color used in design, blue communicates stability and safety, as evidenced on this chic office wall.

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Espionage, C2-742; Whistler White (ceiling, walls, trim), C2-756

Green  If you want to create a soothing sense of calm, green is your hue. Soft colors, like green sea glass all the way to rich, deep emeralds and olives; green is a great choice.

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Posh, C2-934



C2 Paint Fall 2016 Color Trends

While still popular, the softer tones that headlined seasons past are moving toward more adventurous colors in deep and mid tones. Reflective of a strong desire for confidence and stability, blues are the lead trend for fall 2016 – ranging from light, milky tones to more robust, stately hues. We anticipate one of the most popular being deep, near black blues (like Espionage, C2-742 and Brigand, C2-757). Other more vibrant colors like emerald greens, green-based yellows and purples are also becoming more popular, while earth tones remain a steady favorite.

Watch the video of our fall C2 colors below!

 

Another current trend that is growing is the “finish of the moment”  – gloss. Using this beautifully reflective sheen with deep tones on walls results in a high fashion, high design feel. It’s also being used more regularly on ceilings to create polish, interest and a touch of glamour.

High Gloss Ceiling Using C2 Cousteau (C2-713)

High Gloss Ceiling Using C2 Cousteau (C2-713)

High gloss ceilings add a touch of polish and glam. Featuring C2-Drabware (BD-4)

High gloss ceilings add a touch of polish and glam. Featuring Drabware (BD-4)

Tell us what color and design trends are inspiring you this season!