The Real Story Behind C2 Paint

 “You’ll never sell a single gallon of paint.”

These words are a constant reminder that having a passion for change can be daunting, but for the founders of C2 Paint, they were pure motivation. Since its inception, C2 has dedicated itself to creating products that place artistry over automation, quality over quantity and creativity over corporate structure. For a company with big dreams and a plucky, independent spirit, the proof is most definitely in the paint.
C2 Paint is the brainchild of Thomas Hill III, a former paint chemist, who became frustrated by the poor quality of the products available in the industry. “At that time, paint was becoming just another commodity. The focus was less on quality and color and more on how they could make it cheaper, faster and more mainstream,” Hill recalls.
C2 Paint founders

The visionaries behind C2 Paint

So in 1998, he set out to do the impossible: start a paint brand that surpassed all others. He gathered a group of independent paint dealers and presented them with his proposition. This passionate, creative—and often rebellious—alliance formed the first and only dealer-owned paint brand in North America.
“We wanted to redefine what it meant to be a paint company … to avoid the trappings of a large corporate structure so we could concentrate on innovation, creativity and selling an exclusive, best-in-class product—all while maintaining our independence.”
Carefully crafted by hand, C2 was heralded as an instant classic, as evidenced by their timeless color palette and artistic philosophy.

The C2 Color Committee vets and names all colors

 “Our product is designed for the savvy consumer who truly appreciates color and quality. C2 is NOT your conventional, off-the-shelf paint. But if you’re looking for innovative, handcrafted products that are user-friendly, C2 Paint will surpass your expectations. In the world of luxury paints, our quality and durability present an incredible value proposition.”
The beauty of nature is the inspiration behind every C2 Paint color, made with unique, finely ground, artist-grade pigments. The company approaches their craft like a fine painter would—using complementary colors to tone (instead of black), and applying multiple colorants to create unmatchable, luminous colors. Curated by design professionals, the harmonious 496-color palette makes choosing colors less stressful and more intuitive.
C2 color

C2 color is a seriously, hands on passion

C2’s independence allows them to maintain the highest standards of quality—from raw materials and proprietary technology to performance and service. Exclusive offerings like color chips made with real paint, the Ultimate Paint Chip (the industry’s first 17″ x 24″ color tool) and proprietary full-spectrum color formulas have made many competitors nervous.

Ultimate Paint Chips are an easy, affordable way to test color.

“We’ve been targeted by some of the biggest names in the industry, but we consider that a compliment,” says Hill. “We’re not the type of people who back away from a challenge.”
“We’re dreamers and doers. And we will continue to create the most incredible paint colors and products available.”
Two decades and countless gallons later, C2 continues to dedicate its mission to making paint on its own terms. The company attributes much of its success to those that have supported its innovation and color philosophy—interior designers that insist on specifying C2, painters and contractors that entrust their reputation to C2, and discerning homeowners that choose C2 to beautify their homes. Together they have enabled C2 Paint to turn an impossible proposition into a colorful reality.
C2 Paint family

A family that plays with color together, stays together!



3 Simple Ways to Spruce Up Your Decor for Summer

Looking for a pop of color to spruce up your space this summer? Here are the quick color fixes to get you geared up for the warm weather.

1. Paint the inside of your front door: It’s like wearing your favorite rock star t-shirt underneath a business suit. Only those close to you can appreciate your unique style. With colors like Al Green (an energetic, yellow-green), Diva (a deep, sophisticated red) and Pond Shimmer (an eye-catching green blue from the Barry Dixon Collection)… your front door will become your newest work of art, and can change with the seasons – or your mood!

 

C2 Paint Al Green

Paint the inside of the front door to add color and the element of surprise!

2. Paint Kitchen Cabinets: They say the kitchen is the heart of the home, so use colors, and products, that last! C2’s revolutionary Cabinet and Trim Paint features patented Polywhey® technology — a safe, easy-to-use finish using recycled dairy whey protein. The result is a smooth, porcelain-hard finish that is one of the most eco-friendly and durable products in the marketplace (p.s. it’s also great for floors!)

Designers Catherine and Justine Macfee transformed this kitchen to achieve a farm-to-table feel with a modern twist. They took advantage of every surface, using Parchment (C2-915) for the walls and Filament (C2-798) for the cabinetry. To top it off, they artfully mixed a pattern on the floor, with Urbane (C2-808) and stripes of Filament for a personal touch.

C2 Cabinet & Trim

Painting cabinets tell a color story in your kitchen

3. Paint an Accent Wall: An easy and effective way to add color to a room is to paint an accent wall using a super premium paint like C2 Luxe in a sophisticated, eye-catching color.  Draw attention to beautiful bookshelves, while adding contrast and energy to the space. Try a deep, powerful blue like Espionage (C2-742).

C2 Paint Espionage

Deep, rich colors can create an interesting focal point

Tell us how you spruce up your space for summer!

 



The Journey Back to Black: The Nuances of Dark Walls

This gallery contains 9 photos.

There is something undeniably glamorous about a minimalist stance — the balancing act of reduction; the idea of “less is more”. But to eclipse color and blanket everything with black holds a magic of its own.   Currently, I am experiencing … Continue reading

Top 10 Tricks the Pros Use When Choosing Paint Color:

It’s always fun to pop into the paint store and check out the latest color trends, imaging the magical transformation a new paint color creates. There is no other tool in the designer’s kit that brings a bigger bang for the design buck than fresh paint.

There’s nothing worse than a near-miss when it comes to color. Sure, the all-out color disaster would qualify, but how often does that happen with paint? Not nearly as often as those near-misses. We see them often.

To keep you from heading towards disaster, keep the following tips in minds as you dream of stunning new color…

When choosing paint color, always try before you buy


Top 10 Tricks the Pros Use When Choosing Color:

  1. Do not choose your color in the paint store without taking it home for a test run.

  2. Pick up a wet paint sample and a mini roller (foam brushes don’t lay enough paint for an accurate color reading).

  3. Paint a minimum sample size on your wall that’s at least 24” x 24”. Bigger is always better.

  4. Test your color in three areas: in the corner, the wall opposite the largest window and the window wall itself (this way you can see the color on the lightest wall, darkest wall, while the corner will show you the most intensified color).

  5. The best time of day to choose colors is between 10am to 2pm – when the sun is highest in the sky.

  6. Take step #5 to heart, but make sure to analyze your color with your morning coffee and with your evening cocktails. Your color will look different during each time of day.

  7. Color is all about relationships. When it comes to choosing paint, make sure you have assembled all the important elements that will be in the room; sofa, carpet and tile, cabinetry, etc. The color of your paint is a lot easier to adjust than anything else in a design scheme (and even easier if you haven’t painted yet!)

  8. When comparing more than one color, make sure you can view your samples individually, otherwise the different colors will influence each other.

  9. Consider using a color professional. This is what they do, and you can save a lot of time and effort by heading in the right direction from the beginning.

  10. Give yourself enough time to find your perfect color. Taking your time minimizes the stress of making the ‘right’ decision, and you can make sure you’ve got it nailed down before the painter gets rolling!

Consider hiring a professional color expert. Here, interior designer Paula McHugh is working with Daly’s Dan Cookston.



The Bravery of Colour by Philippa Radon

Embarking on a new design project early in the year personally gives me great joy. The feel of a new project ignites my creativity. Winter is a time to gather in, collect ideas, resource, research and immerse oneself into something artistic and creative. What follows the intention of change is a wonderful journey of self discovery, creation and self expression.

Cool colors create a sense of calm

Yet, for most of us, despite the plethora of advertisements, TV shows and glossy magazine spreads highlighting well staged and colourful visuals – the annual broadcasting of new colour trends and palettes, still leads many into a panic. Though we should not necessarily feel compelled to repaint and design as frequently as we change our seasonal wardrobe, home is the environment for our self expression. A building portfolio of personal investment that allows us the freedom to surround ourselves in this very high tech world, with tactile comfort and beauty.

“A little color bravery invigorates a space”

The presented trend focus for 2017 appears to highlight three lifestyle curated groupings, and is intended to streamline the overwhelming choices: Composed, Confident and Comfortable. Or perhaps, if this forecast does not resonate with us entirely it might only expand our tendency to feed any lack of confidence we have on our own decision-making abilities.

Introducing something new, bold and beautiful with a diverse colour scheme does take an immense leap of faith and a boatload of courage, if on one’s own. As a consultant, my role is to broaden your perspective and enable you to see the familiar in a new way. To guide you, so you have a greater sense of what you are looking for in order to know when you have found it.

I have created a few professional prompts to help navigate and inspire you into achieving successful and rewarding results.

7 STEPS to Colour Confidence:

1. Colour equates atmosphere. It’s the most important thing in the room, infusing our surroundings with emotion and vitality. Rethinking our colour choices and breaking habits of familiar ‘go to’ colours is empowering. Most people are afraid of colour until they see the beauty of it on their walls, you just have to take the steps to achieve that. Don’t we all strive to surround ourselves with colours and objects that resonate with our soul – nurture and support our well being in the most positive manner. Colours in particular often evoke reactions that are more psychological than practical, and that is part of the magic that allows you to create an atmosphere that will enable you to feel intrinsically at home.

2. Visualize and Feel the Space. Visualization brings your ideas to life, and allows you to start at the end and work outwards to simply frame and envision the goals you are striving for. So, grab a notebook and cup of tea, sit in the space, clear out clutter, scrutinize and determine the details and character of the room. Visualize and see all the new possibilities for something different; don’t settle for less than your vision.

My design philosophy: Make it Your Own.

3.  Determine the purpose and function of the room before even attempting to view color is key. The functionality will often determine the mood one wants to create. We are striving to create a space that looks right and feels right.

4.  Trust your own intuitive voice. Jot down everything that comes to mind. Brainstorm your ideas as a map, not a list, with no order of hierarchy. This more holistic and intuitive approach contributes to creating a space that will inspire and benefit you when you call it home.

5. Get Inspired! Now you have your own personal established foundation about the room details to work from start to resource and research. This means getting out and exploring, not just looking online. Color stems from two arena’s:  art and nature — so spend time looking at nature, museums, books, movie sets, fashion, make up counters, magazines, product labels. Try and observe color and co-ordinating colors, in a new way. This should be fun!

6. Create a storyboard. Remember, we all imitate before we innovate! Paste your ideas and findings into a book — collate and gather all you can. Make the most of all the new data that’s out there and select what resonates most with you. Discern and select your main colour group first, then narrow it down to the right shade. Then think about your partnering colours and the relationships.

My storyboards combine inspiration from nature, textiles and more…

7. Paint Away Problems. Downplay built-ins by painting them the same colour as the walls. Refresh a worn wood floor with an invigorating coat of paint. Enlarge a small space by limiting the palette to shades of just one colour. Don’t be afraid of going dark — a deep hue can transform a room into a magical space. Brighten a dark colour with a sheen finish. Treat ceilings as unexpected terrain with anything but white.

Colour has many more attributes than merely creating an appealing palette. It holds many mysterious qualities, and provides the emotional expression of the space it inhabits. Embarking on a new project, we often take on more work than anticipated, but perhaps with these beginning guide lines and a new approach and self awareness, it will help you to create a home that has balance, harmony and style. So that you can love the colours you live with and make it your own, with a little colour bravery.

About Philippa:

C2 Colour Consultant & Designer

Philippa Radon cultivated her signature colour-based design philosophy through many years of developing her professionally trained eye in the industry. Working with high profile British and U.S. designers, her work as a colour consultant led her to establishing her own full service design firm servicing national and international clientele alike.

Her love of luxurious colour and livable interiors began at a young age. Coming from a curious mix of British aristocrats and artists, and surrounded by painters, writers and politicians, her creative energy and visual hunger was stirred early on. Her extensive travels and time spent living throughout Europe honed her interest in arts and architecture, which naturally progressed into a love of design.

During the span of her colour consulting, fine arts and interior design career, Philippa has established paint lines for Pottery Barn, developed her own organic paint line, and worked on projects for the Victoria and Albert Museum, British National Trust and St. James Palace. Her commercial clients have included Guess Clothing, Ralph Lauren clothing stores, the Pacific Design Center in Los Angeles, Steven Ehrlich, St. John’s Hospital in Los Angeles, William Morris Agency and Maxxam Enterprises. Her residential clients are a diverse group including Warner Brothers VIP John Richards, Benenson Capital in New York, and the artist formerly known as Prince.

Learn more about her at: http://philipparadondesign.com